Amazing piece on Puffy Paint in XXL this week (yes, we bought it just because the Diplomats were on the cover).

Like every other punk with way too much money, Soulja Boy is not just content being a crap rapper, and instead already wants to expand the Soulja Boy Brand:

"I'm thinking movies, video games, clothing lines. I'm thinking of building an empire. There are still places where I can go in a room full of people in business suits who don't know who the fuck Soulja Boy is.

I want to be bigger than just music. I want Barack Obama's status. Everyone knows who Barack Obama is. If you don't know who Barack Obama is, you're stupid."


Hey wait a second - was that a clap at DMX?! This can only end badly.